Brick-and-mortar shops can still teach us a lot about marketing

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Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur — from managing stress to embracing awkwardness. You can also get his musings straight to your inbox by signing up for his newsletter! On my way to work, I pass two eyewear stores. They both have a large store window. The first one shows off all the major brands with models wearing sunglasses and normal glasses. They change the setup once a month to keep things lively, and in the winter they focus more on prescription glasses and in summer they…

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