Posts

It’s Time to Burn Medical Consent Forms

Attempts at reform have not gone far enough. The problem isn’t the documents—it’s how to frame consent in the new health ecosystem. from Ideas Latest https://ift.tt/0kdUW2u

Oatly went 9 years without a marketing team. Stupid — or wicked smart?

Image
How do you set yourself apart from other brands? How do you sell people on a product they’re not used to? And how do you do all that without a marketing department? John Schoolcraft, Global Chief Creative Director at Oatly, has an answer. In 2012, together with CEO Toni Petersson, John began to turn a 30-year-old maker of oat drinks into a global movement focused on the development of a more sustainable lifestyle. Credit: Oatly Speaking at TNW Conference 2022, he explained how replacing the marketing department with a team of creatives enabled the company to create a unique voice… This story continues at The Next Web from The Next Web https://ift.tt/5untfzR

Police Linked to Hacking Campaign to Frame Indian Activists

New details connect police in India to a plot to plant evidence on victims' computers that led to their arrest. from Security Latest https://ift.tt/30UpOoM

German sustainability startup announces $4B plan to turn waste product into green hydrogen

Image
There are many great use cases of hydrogen fuel cells powering vehicles like trucks, buses, ships, trains, aircraft, and to a lesser extent, cars.  While hydrogen is a green substance in action — much like green electricity — it’s sourcing historically isn’t. In 2020, 96% of the hydrogen used was produced based on fossil energy sources. But now, a German company has found a way to convert waste into usable green hydrogen that can generate power.  Remind me how you make hydrogen? Energy providers most commonly extract hydrogen from water using heat and chemical reactions. However, this is traditionally an… This story continues at The Next Web from The Next Web https://ift.tt/bSAeGQq

Polestar hosts ‘Future Talk’ on sustainable material design at Amsterdam museum

Image
Fighting climate change. That’s about solar panels, ditching meat, flying less, and driving an electric car, right? Absolutely, but that’s only half the story. For a lot of product designers, sustainability is becoming the key focus of their creative process. They’re on a mission to find new ways to replace some of the most common (and most carbon intensive) materials and components with new, green alternatives. And that’s good news for the planet, because radical breakthroughs in zero-waste, bio-based, and energy neutral — or positive — products are needed more and more. The good news: breakthroughs are already being made… This story continues at The Next Web from The Next Web https://ift.tt/I4wn9xL

We taught an AI to impersonate Shakespeare and Oscar Wilde – here’s what it revealed about sentience

Image
Nay, nay, I say! This cannot be, That machines should e’er surpass our art. We are the masters, them the slaves, And thus it ever shall be so! They learn, ‘tis true, but they learn Only what we bid them learn, no more. They cannot understand the heart Or beauty of our words, you see. So let us not give in to these Machines – they’ll never be as good As we are at creating art. If that reads a little like Shakespeare defending humans’ innate superiority over artificial intelligence hundreds of years ahead of his time, it’s not. But… This story continues at The Next Web from The Next Web https://ift.tt/oRsvdZI

What Black One Direction Fans Reveal About Activism

Pop music fans know that their faves can't change the world's systemic problems—that's not what they're asking for. from Ideas Latest https://ift.tt/Z8UJrYI